LYLE & SCOTT,
GOLDEN QUEENS AND KINGS — MILANO

The last film of our campaign is out, and it's a powerful one. It tells the story of Milano Koenders, a former professional football player for Ajax, who now dedicates his life to coaching underprivileged kids. Milano’s journey from the professional career to community coaching is inspiring. He uses his experience and passion for the game to make a positive impact on these kids' lives, helping them develop not just as players, but as individuals. Milano is not just a coach but also a friend, there to support them both on and off the field. His work highlights the transformative power of football and its role in fostering community and personal growth.